With its compact size and profusion of large orange flowers, Artisan™ Soft Orange Coneflower brings big impact to the landscape on a small plant. Blooming in early summer, deep orange flowers emerge and soften as they age. A pollinator magnet in summer and fall, this adaptable and disease-resistant cultivar also provides great winter interest with spiky seedheads that stand upright in the landscape providing texture and a food source for birds like goldfinches. Planted in full sun, Artisan™ Soft Orange is great in the landscape or decorative containers.